Services Offered
I work with you and your leadership teams to clarify positioning and develop messaging frameworks that align your institutional priorities, voice, and audience, including:
Building core narratives and translating them into tailored key messages for internal staff and board members to donors, partners, policymakers, media, and the public.
Ensuring alignment across internal and external channels so communications reinforce credibility and trust
Mapping deliverables, creating structured workback plans, and managing timelines so strategy and execution move together
In partnership with your researchers, clinicians, policy teams, and advocacy leaders, I translate technical and evidence-based material into accessible, engaging writing for public, stakeholder, and decision-maker audiences, including:
Shaping long-form narratives that inform and persuade, from research summaries and policy briefs to annual reports and thought leadership
Preserving nuance while making complex material clear, usable, and audience-appropriate
Strengthening structure and narrative flow so evidence is communicated responsibly and coherently
Email strategy begins with clarity of purpose.
I review your existing email ecosystem to assess performance, structure, and alignment with institutional priorities. This work involves:
Evaluating segmentation, tone, narrative consistency, and calls to action across fundraising campaigns and newsletters
Identifying gaps in audience targeting, message hierarchy, and campaign sequencing
Assessing how each stream contributes to your broader communications strategy
I can help you step back from reactive posting and examine how your social presence reflects your institutional voice, priorities, and audience expectations. This may encompass:
Conducting structured reviews of tone, engagement patterns, platform usage, and alignment with broader communications goals
Defining the distinct role of each channel, whether for awareness, advocacy, stewardship, thought leadership, or recruitment
Ensuring messaging ladders up to core narratives rather than fragmenting them across platforms
Developing messaging pillars, campaign integration plans, and editorial frameworks that create coherence
Establishing governance structures, approval processes, and cadence planning to support sustainability
I’ll work closely with you to clarify priorities, refine messaging, and ensure your communications align with organizational strategy. This work includes:
Developing internal leadership messages, board materials, speeches, public statements, and thought leadership that reflect both authority and authenticity
Advising on tone, timing, and framing during organizational change, sensitive issues, and high-stakes moments
Distilling complex realities and providing editorial oversight to create communications that is measured, coherent, and aligned with institutional purpose
